![]() ![]() ![]() Goldman expects more authorizations for the brand will follow soon.īut, whereas Honest Tea came in both plastic and glass bottles, Just Ice Tea uses only glass. Honest Tea had been the first bottled tea brand to offer organic and Fair Trade-certified varieties, and Just Ice Tea continues its commitment to supporting the planet through organic certification, which uses a third-party verified approach to avoid the use of synthetic pesticides, herbicides, insecticides, and fertilizers. “We have to live up to the name: Just Ice Tea,” he says. The fact that tea is one of the world’s cheapest commodities, and that the brand is buying some of the world’s best tea leaves, says Goldman, means that it can and should invest in the communities that produce it. “Just” in the new brand’s name also refers to the set of working standards and environmental principles it supports through Fair Trade premiums. “We are thrilled to have the opportunity to once again serve, and hopefully expand, the community of tea growers and retailers we assembled with Honest Tea.” “Just Ice Tea is picking up where Honest Tea left off,” says Goldman, “but we are tripling down on our commitments to our core values-Fair Trade Certified, organic, and just sweet enough,” he says. He does, however, concede that the new brand’s brief inspiration-to-shelf turnaround time was impressive. Just Ice Tea, an organic iced tea brand under the Eat the Change label, focuses on sourcing simple ingredients and Fair Trade Certified teas and sweeteners.īecause Eat the Change already had a team of people in place and a supply chain ready to step in, Goldman insists that Just Ice Tea isn’t a startup, per se. ![]() Within three months after learning that their beloved brand was ending – announced their company’s official entrance into the bottled-tea market. So, Goldman and Mendelsohn – who leads innovation at Eat the Change – leapt into action. Just Ice Tea Builds On Its Honest Roots Photo Provided By Just Ice Tea ![]()
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